Anything being sent to a decision-maker ought to sell you, not state facts. When conducting a job search, your cover letter and resume are in a pile for the decision-maker to review, one after the other, along with a large number of other documents submitted by other hopeful individuals. The odds that YOUR document is the first ones on the pile are about a zillion to one! This means the decision-maker has probably read X number of cover letters (and resumes) before reaching your set of documents. With that in mind, I never recommend you start the cover letter with the sentence used in so lots of other letters:
"Pursuant to your recent commercial in the New York Times for the position of Staff Accountant, I am enclosing my resume for your review."
B-O-R-I-N-G!! And, the decision-maker probably read this same (or similar) sentence about four dozen times. Keep in mind, you need to GRAB the decision-maker's attention and SELL yourself to them.
Since the cover letter is designed to market you to potential employers, don't state the obvious. If the cover letter does not generate a sense of excitement and entice the reader, it is a waste of your time for writing it and a waste of time for the reader reading it.
"Pursuant to your recent commercial in the New York Times for the position of Staff Accountant, I am enclosing my resume for your review."
B-O-R-I-N-G!! And, the decision-maker probably read this same (or similar) sentence about four dozen times. Keep in mind, you need to GRAB the decision-maker's attention and SELL yourself to them.
Since the cover letter is designed to market you to potential employers, don't state the obvious. If the cover letter does not generate a sense of excitement and entice the reader, it is a waste of your time for writing it and a waste of time for the reader reading it.
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